I build software products that help people work faster and stress less. Most of what I make comes from a simple question: "Why is this still so annoying?"

I started with WordPress and WooCommerce plugins back in 2018 through Puri.io. Plugins like Reserved Stock Pro came from watching store owners lose sales to overselling during flash sales. Real problem, simple fix.

Then I got into AI. Not the chatty kind, but the kind that actually does things. That led to Automatic Work (AI workflows that make decisions) and CopyJump (a content calendar that writes for you).

I'm based in Australia 🇦🇺 and work independently. I like building in public, sharing what I learn, and connecting with other people who care about making useful things.

When I'm not coding, I'm probably thinking about the next thing to automate. (Yes, my family finds this annoying.)

Say hi on X/Twitter. I'd love to hear what you're building.